I just picked up my 2010 z 1000. I was able to negotiate a very good price by searching motorcycle shops on-line, and finding the lowest price (available current inventory) for that particular bike in my area. The shop that I wound up purchasing the bike from contacted the dealer with the posted ad, confirmed the bike was available for that price, and matched it on the spot. I saved a considerable amount of money off msrp. Note that I am on the opposite coast, (LI, NY) but that strategy should work. I have seen 2011 Ninja 1000's advertised here for less than 10,000 (plus the usual dealer fees).